According to a recent study, the majority of “self-proclaimed Disney World goers” say the Florida theme park has “lost its magic” due to soaring costs.
A study by gambling site Time2play surveyed 1,927 “Disney World fans”, and of these, 68.3% said the price increases made them feel like the theme park had ” lost its magic”. A whopping 92.6% said they thought high park costs had made vacationing for the average family “out of reach”.
A ticket to Disney World’s Magic Kingdom in 1971 cost a total of $3.50, according to the study. Adjusting for inflation, that would mean tickets would cost around $25.60 today. Instead, tickets to a Disney World park range from $109 to $159 per day, according to the study.
Nearly 50% of respondents said they had postponed a trip due to rising prices.
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In total, Disney World veterans can expect to pay 35.7% more for their next trip than their last, Time2play found.
A graph posted on social media last year by a researcher from SJ Data Visualizations, a UK-based firm, shows Disney World prices have risen by at least 3,871% since 1971, with prices rising to a more drastic pace in the early 1980s compared to its first decade.
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Families spoke about prices earlier this year as travel resumed after coronavirus shutdowns, and they expressed shock at rising prices. One in two fathers estimated that he would owe a bill of $4,000 to $5,000, even if one of his children was entitled to free admission.
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“I understand inflation and all that stuff. I understand cost increases,” Kentucky dad Matt Day told The Washington Post earlier this year of the high prices. “I’ve always felt like Disney was a family vacation destination, and that feeling is why I was surprised at how really expensive it was – and how expensive it is. out of reach for most American families.”
“This is truly unprecedented,” Len Testa, president of theme park trip planning site Touring Plans, told The Washington Post earlier this year. “We haven’t seen this kind of anger about price hikes – we can’t remember the last time something like this caused so much anger from Disney fans.”
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Disney World’s communications team did not immediately respond to Fox News Digital’s request for comment on the study.