Not even Halloween monsters can scare away inflation.
Posted at 7:30 am
Distributing candy to costumed children will cost 13% more than last year, estimates the authors of a study by Caddle and the Agrifood Analysis Laboratory at Dalhousie University. The forecast is based on U.S. statistics because there is no Canadian data on the price of candy, they reason.
For some adults, opening the door to charming little astronauts, dragons and fairies is priceless. But it’s hard to escape the bill that comes with this activity. This year, it will average $22.40 per Canadian.
A total of $486 million is spent on candies, chocolate bars and small bags of chips nationwide, the report’s authors calculate.
Since the study has never been done before, this amount cannot be compared with that of other years. But we know that 486 million is enough money to support 35,000 families of four for one year.
The price of candy would increase more than the price of food purchased at the grocery store. On average, they cost 11.4% more than the same period last year (Statistics Canada data for September). Food inflation alone has exceeded general inflation for 10 consecutive months.
The study also tells us that 53% of Canadians participate in Halloween by giving out candy to children.
Shopping is mainly done in the large supermarkets Walmart and Costco. Discount grocery stores (such as Super C and Maxi) are the third most preferred shopping destination, followed by traditional grocery stores. Pharmacies are far behind, despite all the promotion of big chains like Pharmaprix and Jean Coutu.
You always wonder how many candies you have to give so you don’t look too stingy. To give you an idea, 58% of Canadians put two or three in every plastic bag or pumpkin. Children have a one in five chance of finding a house where they get more than three treats.
With the purchasing power of many households declining, it wouldn’t be surprising to find that Canadians are choosing their candy primarily based on price. But that’s not the case. Only 53% of Canadians mentioned this criterion. A larger proportion (62%) said they buy sweets they like to eat.
The strange thing is that the country is divided into two parts on this issue.
“East of Ontario the people are quite Seraphim. The price is very important. Especially in Newfoundland, summarizes professor and director of the Agrofood Analysis Laboratory Sylvain Charlebois. In western Quebec, people buy candies whose taste they like. »
When we know we’re going to have leftovers, we might as well organize to use them, as we seem to say in the western half of the country. Overall, 67% of Canadians plan to eat overbought sweets.
For some inexplicable reason, Quebecers stand out on this issue. In the Atlantic provinces, 73% of survey respondents said they eat candy that has not found a buyer. In Ontario and British Columbia it is 70%. In the prairies: 63%. In Quebec, the rate does not exceed 57%.
So what do Quebecers do with the treats left in their big bowl? They give them to their children (23%) or keep them… for another year (4%)! Children in no other province are likely to come across such old treats. It’s not very tasty.
Although Halloween falls on a Monday this year, 37% of Canadians expect to open their doors more often than in 2021, when the holiday fell on a Sunday. “This is the first Halloween in three years with limited public health restrictions,” said Janet Music, a researcher at the Agrifood Analysis Laboratory.
A total of 58% of Canadians expect roughly the same attendance as last year.
We will remember that in 2020, Halloween was practically canceled due to the pandemic. The candy givers often sat outside and found clever ways to avoid approaching the children. Last year the party was more normal. But the Ministry of Health and Social Services especially recommended “refrain from singing and shouting in front of people who are giving out treats”.
This year we can scream all we want. Either scare zombies or inflation.