GM offers discount on Cadillac Lyriq if drivers sign NDA

Cadillac de Novi General Manager Ed Pobur drives the Cadillac Lyriq out of the showroom after delivering it to the customer at the dealership Thursday, July 14, 2022.

In an unprecedented move by an automaker, General Motors is offering select customers a steep discount on its new 2023 Cadillac Lyriq all-electric SUV in exchange for signing a vehicle nondisclosure agreement and agreeing to to let GM track how they use it. .

The automaker gave customers a $5,500 rebate on the purchase or lease of the Lyriq, according to two sources familiar with the plan who had no authority to comment on the details of it. Selected customers have signed a non-disclosure agreement to keep quiet about their experience owning or driving one of the first Lyriqs with parties outside of GM.

Cadillac spokesman Michael Albano confirmed the program, saying he believes GM is the first automaker to tap into customers – versus employees – in real time in their new cars to study their habits. conduct and their behavior.

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