Love and Thunder Continues Marvel’s Worst Phase 4 Box Office Trend

Since the Covid pandemic, there have been few movies guaranteed to boost the box office than a new release from Marvel Studios. However, as Thor: Love and Thunder passes its second weekend, there’s a clear trend that keeps popping up with every new MCU release, and it’s not necessarily a good one. Like the May release of Doctor Stranger in the Multiverse of Madness, Thor: Love and Thunder followed a massive opening weekend with an equally large drop in ratings on its second weekend in theaters.

Thor: Love and Thunder is Chris Hemsworth’s first solo release since Thor: Ragnarok hit theaters in 2018 and became one of Marvel’s $1 billion babies. Teaming Hemsworth with director Taika Waititi, Thor: Love and Thunder brings Natalie Portman back to the franchise as Jane Foster, features Tessa Thompson as Valkyrie, and features the incredible Christian Bale as Gorr the God Butcher and Russell Crowe as a fun take on Zeus. While this all sounds like the perfect recipe for a blockbuster movie, with mixed reviews and a 68% drop in the second week box office, it looks like Thor continued the Phase 4 trend that no one wanted to see. .

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Last weekend, Thor: Love and Thunder opened to a domestic box office of $144 million, but its second weekend is expected to struggle for around $46.5 million. This kind of huge drop has been reflected in a number of recent releases, including Black Widowthe above Doctor Strange 2 and even the powerful Spider-Man: No Coming Home. Of course, one of the reasons for this is that many fans rush to see Marvel movies when they come out to avoid the series of spoilers that start popping up online days or even hours after the first viewings. With this type of flocking driving up the first weekend viewership, there is a larger initial gross for the second week to bear.

Related: Taiki Waititi Says Thor: Love and Thunder Deleted Scenes With Former Marvel Stars Won’t Be Released


MCU Phase 4 Is Hurt By Fan Expectations

There is no doubt that Thor: Love and Thunder divided fan opinion, with many calling the film rambling and poorly edited, while others praised it for its explosive, loud, and fearless vibes. However, one thing that came out again in a lot of reviews from critics and audiences alike is that people expected more than what was given to them.

It’s another common thread that runs through many recent Marvel releases, with the promise of the multiverse leading many to expect multiple realities and dozens of appearances in each film, as well as something about an epic. End of Game scale every time. However, that’s clearly not going to happen, and Phase 4 is almost an interim period in the MCU, a closure of the infinity saga and a slow build in the next saga, but fans need to be patient.


Kevin Feige has teased that a roadmap of what lies ahead for the Marvel Cinematic Universe will be revealed in the coming months, and perhaps that will give fans some of the answers they’ve been looking for as to what they’re looking for. can expect in the future. years of the franchise. With several more movies to come next year, all featuring returning heroes, everyone’s hoping the recent week two dip is just a temporary trend.

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