Netflix is expanding its efforts to crack down on password sharing with a new test in select Latin American countries.
Starting August 22, the streaming giant will unveil a new “add home” option, which will charge users an additional monthly fee when streaming through a TV or TV-connected device located outside of a primary household. linked to their account. The fee will be 219 pesos ($2.26) per month in Argentina and $2.99 per month in the Dominican Republic, Honduras, El Salvador and Guatemala.
Netflix’s basic plan users will be able to add one additional home, while those on the standard plan can add up to two additional homes and those on the premium plan can add up to three additional homes. Netflix will detect the houses used via IP addresses, device IDs and account activity.
“Today’s widespread account sharing between households compromises our long-term ability to invest in and improve our service,” Chenyi Long, director of product innovation at Netflix, said in a statement on Tuesday.
According to the Netflix Argentina support page, users can stream their favorite movies and TV shows on a laptop or mobile device while on the go.
Plus, they can watch Netflix on a TV outside their primary residence for two weeks at no additional cost as long as their account hasn’t been used there before. This is allowed once per location per year. After this time, the TV will be blocked unless the user adds the additional home.
Starting August 22, Netflix will unveil a new “add home” option in Argentina, Dominican Republic, Honduras, El Salvador, and Guatemala that will charge users an additional monthly fee when streaming through a TV or device. connected to the TV located outside of a primary household linked to their account.
Users can manage homes linked to their account in their settings. When an additional home is deleted, all devices in that home will be disconnected from the Netflix account at the end of the user’s billing period. Monthly surcharges will also be removed from future bills.
In addition to “add a home,” Netflix has been testing two other features since March in Chile, Costa Rica and Peru designed to charge users who share their account with people outside their household.
With its “add additional member” feature, members of both standard and premium plans can add sub-accounts for up to two people they don’t live with – each with their own profile, personalized recommendations, ID, and a password.
Netflix, which said it had nearly 222 million subscribers worldwide at the end of the first quarter of 2022, has been looking for new ways to sustain growth after its first loss of subscribers in more than a decade. The company revealed in April that it had more than 100 million households sharing passwords, including 30 million in the United States and Canada.
In addition to cracking down on password sharing, the company announced plans to roll out a cheaper, ad-supported subscription tier.