Game Of Thrones Prequel Lands Comic-Con’s Key Position In Marketing War – Deadline

Back for real and in person for the first time in three years, Comic-Con doesn’t really take off until Thursday, but already the battle lines have been drawn on the streets of San Diego and beyond with billboards , train wraps and banners .

Amazon Prime Videos The Lord of the Rings: The Rings of Powerthe departure of AMC The Walking Deadthe next Marvel/Disney+ She-Hulk: Lawyer and ever-expanding Paramount+ star trek Universe has positioned itself well to capture the attention of the estimated over 120,000 attendees this year. Check out our gallery above of the best marketing and interactive efforts for SDCC 2022.

Comic-Con requiring attendees to show “Health Pass”, wear masks at all times; Security personnel ‘will support compliance with the policy’

However, off the beaten path through the Gaslamp Quarter and elsewhere, the big winner for hearts and eyeballs is clearly HBO House of the Dragon. Ripping out a key spot that The Walking Dead has held for a number of years, August 21 game of thrones prequel is on hotel key cards that thousands of SDCC attendees will be holding throughout the confab.

Put on the golden shoes that Obtained swagger through past Comic-Cons over its eight seasons, the series created by George RR Martin, Ryan Condal and Miguel Sapochnik, set 200 years before the impending winter of Obtained, has a Hall H panel as a late morning release party on July 23. Sure to set off thousands in the SDCC crowd, the Dragon House The panel’s PR traffic is clearly using the confab as a launching pad for an almost relentless campaign leading up to the highly anticipated premiere next month.

Comic-Con ‘House of The Dragon’ Trailer: Final Look at HBO’s ‘Game Of Thrones’ Prequel Series

Still, raising the stakes in a small-screen showdown Martin vs. Tolkien, Prime Video’s mega-budget JD Payne and Patrick McKay developed rings of power will be front and center for everyone entering the convention center. Banners for the fantasy television series were wrapped around the location of security detectors in rows at every door and gate in the SDCC.

In fact, Prime Video has it all wrapped up on SDCC, it seems, with branding all over the trains ferrying people to and from downtown San Diego. In that sense, the closest comparison is the dominance of Marvel and its August 17 launch Tatiana Maslany-Mark Ruffalo She-Hulk series a on the official SDCC banners that line the streets towards the convention center.

Perhaps indicative of the streaming wars being launched, AppleTV+ has a looming presence for its shows, with big ads for the Emmy nominee Breakup all over the front of the Hard Rock Hotel hot-spot. It’s very different from Netflix’s SDCC street presence, which seems to be mostly limited to the Russo Brothers. The gray man. The actor starring Ryan Gosling and SDCC alum Chris Evans is out in theaters right now and hits the streamer on July 22nd.

There are other landscape spinoffs, with ABC’s Niecy Nash directed The rookie: the Feds prominent on the side of Petco Park, directly across the train tracks from the sprawling San Diego Convention Center. Plus, staying in the world of television, NBC’s Raymond Lee reboot of quantum leap has an interactive display in front of the Convention Center as part of an overall NBCUniversal effort. Time travel drama La Breareturning for a second season this fall on the Comcast-owned network, planted its own banner on the grass next to the Convention Center, which has always looked like a crashed spaceship to us.

Plus, Fox Animation, which traditionally casts a long shadow over SDCC with its well-placed hotels, brings a bit of ancient Greece to today’s San Diego. Occupying prime real estate at the front of the hotel right next to the convention center, the Dan Harmon-created Krapopolis moves into the Children’s Museum Park within javelin throwing distance of the confab with an interactive display for the ‘toon show’.

Comic-Con 2022 Film & TV Panel Schedule Serves MCU, “Black Adam,” “Shazam!” Fury Of The Gods’, ‘House Of The Dragon’ and more

So whether you’re in touch with SDCC, already here, or following the action remotely the rest of this week, check out our gallery above of marketing efforts. Comic-Con 2022 runs Thursday-Sunday, July 21-24, and there will be snippets of Team Deadline coverage to come over the next few days.

Additionally, due to the fact that the Covid pandemic is far from over and re-emerging in Southern California, everyone attending SDCC 2022 must provide proof of vaccination or a recent negative test result. Additionally, “all groups of attendees, including but not limited to exhibitors, guests, staff, press, professionals, volunteers, and cosplayers” must wear masks while at the venue. interior of the convention center.

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