No one knows what’s in Pink Sauce, TikTok’s latest viral product

TikTok is known for making small businesses go viral overnight, product recommendations that cause a specific shade of blush to sell everywhere, and convincing thousands of people to make salmon rice bowls for lunch every day. .

But the buzz on the platform has apparently gotten the better of some users, causing them to forget a tried-and-true rule: maybe don’t eat unidentified goo made by a stranger and shipped in flat plastic envelopes during a record-breaking heatwave. ?

Since mid-June, a Chef.Pii TikToker has been posting about Pink Sauce, a homemade concoction she uses as a dip for chicken and cucumbers and pours over tacos, gyros and Big Macs. . People seemed intrigued – why is it pink? What does it taste like? And the bravest of them wanted to know, is it for sale? Turns out Chef.Pii would sell it – for $20. What luck!

Customer reviews have started rolling in, with TikTok users recording themselves unboxing their pink sauce, examining the packaging and doing some sniff and taste tests while others watch in horror (understandable ).

For one thing, there isn’t much consistency in the color and texture of the sauce. In previous videos posted by Chef.Pii, the sauce was Barbie pink and smooth in texture, similar to ranch dressing. But some customers’ sauce is rather pale pink and – perhaps more worryingly – stocky, as if it had curdled from the wrapper. In other videos, the pink sauce is watery, squirting out of a container shaped like a ketchup bottle. Some bottles are sprinkled with glitter, with labels affixed with what appears to be glitter glue. But what really made TikTok users question the safety of the sauce was the fact that no one really knows what’s in it.

Nutrition labels on bottles are riddled with typos and don’t offer much clarity about what you’re putting in your body. For one, one serving is one tablespoon, and the label says there are 444 servings in one bottle, which would be about 1.7 gallons. It could be a simple typo, or it could be the creator dropping cosmic clues in the form of “angelic numbers” for his blessed customers. The ingredients also raise eyebrows. “Vinegar” is misspelled as “vinger”. Apparently there is milk in it but no preservatives.

Some describe it as having a ranch taste and smell. Others say it’s sweet and pungent. I guess I’ll never know.

In one truly obnoxious video, a customer dons a pair of blue surgical gloves before unwrapping a leaking bottle of pink sauce. Pink-stained white mail is bad enough. But when they take the “sauce” off, it looks like someone threw up a gender reveal cake for a little girl.

“He doesn’t even say Pink Sauce on that female dog,” they exclaim. The entire amount of sauce – all 444 servings – leaked and coalesced around the bottle like a papier-mâché project made with ranch, tissue paper and glitter.

However, not everyone hates him. Someone named Jade Amber unpacked her pink sauce from her car, dressed in a pink velor tracksuit, sat in her seat with baby pink quilted blankets, with furry pink dice hanging from the rear-view mirror. During a taste test at home, she squirted it all over her lunch bowl.

“OK, so the sauce is good,” she said after chewing momentarily and stopping her video. She wouldn’t buy it again, though, because it’s $20 for a flavor she’s tasted before (?).

Chef.Pii did not respond The edgebut she posted an apology video a day ago. The 444 servings were a confusion and his team would replace the labels for future orders.

“I’m only human, I’m not perfect,” says Chef.Pii. The product follows “FDA standard”, she says, but is currently “in lab testing”.

She also said she would work to cut costs, a major complaint people had. And if you missed an order, don’t worry – Chef.Pii says she’s working to bring the pink sauce to stores.

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