As the footballing world watches and awaits news of where it will watch Sunday Ticket in 2023, a new contender for the package has emerged.
According to New York Times, Google made an offer for the out-of-market service. The games would be streamed via YouTube, which is owned by Google.
Other bidders include Apple, Amazon and Disney.
NFL media director Brian Rolapp told the Time that the league expects to finalize a deal on Sunday tickets for 2023 and beyond “in the coming months”.
“A number of companies are in a strong position to potentially land Sunday Ticket, but we still have a ways to go in this process,” Rolapp told the Time in a written statement.
The league hopes to raise more than $2.5 billion a year for Sunday Ticket. One report pegged the number at $3 billion. Others have suggested that maybe the talks aren’t going well; otherwise, a deal would be done now.
The Time attributes the delay to the league’s continued interest in dumping other properties in the deal, including a chunk of NFL Network, the RedZone channel and NFL+, the league’s new subscription service.
Apple, according to the Time, remains the perceived favorite. CEO Tim Cook has met with league officials Cowboys owner Jerry Jones and Patriots owner Robert Kraft about Sunday Ticket. The Time writes that Apple “has made winning the package a priority”.
Many would say that any company with the rights other than DirecTV will be a winner. This is the only known thing at this point; after 2022, DirecTV is released. At some point in the 2022 season, we will know who will be in 2023.