Hailey Bieber shines in a sunny photo promoting her Rhode skincare line after the brand’s legal victory

Hailey Bieber shines in sun-kissed photo promoting her Rhode skincare line after her brand’s legal win

On Sunday, Hailey Bieber took to Instagram with a stunning photo of herself in a promo for her skincare line, Rhode.

The model, 25, who is married to music superstar Justin Bieber, 28, posted a profile picture with the caption: “@rhode Peptide Glaze Fluid is back tomorrow at 8am. Limited quantities for now but more to come very soon…get your frosting.’

In the image, the Tucson, Arizona-born beauty, whose parents are actor Stephen Baldwin and graphic designer Kennya Baldwin, grabbed her brunette locks while donning a white tank top and hoop earrings.

The latest: Hailey Bieber, 25, took to Instagram on Sunday with a stunning photo of herself in a promotion for her skincare line, Rhode

The latest: Hailey Bieber, 25, took to Instagram on Sunday with a stunning photo of herself in a promotion for her skincare line, Rhode

In a second shot, Hailey was seen sitting in what appeared to be a shower while holding a container of the item.

The social media posts came amid legal proceedings surrounding the beauty brand, as it was sued by the owners of another brand named RHODE who accused Baldwin’s company of trademark infringement, E! News reported after reviewing legal documents in the case.

As part of the litigation, the New York-based clothing and lifestyle brand had tried on Friday to stop Hailey from releasing a documentary called The Making of Rhode, but the judge allowed it to air after reviewing its content.

Hailey’s attorney, Michael Rhodes, said in a statement that his team is “pleased with the court’s comprehensive order denying plaintiff’s motion to preliminarily enjoin Hailey’s new company and skincare line. Hailey”.

In a second shot, Hailey was seen sitting in what appeared to be a shower while holding a container of the item

In a second shot, Hailey was seen sitting in what appeared to be a shower while holding a container of the item

In a promotional clip for her brand, Hailey said she chose Rhode because it's the middle name she and her mother use.

In a promotional clip for her brand, Hailey said she chose Rhode because it’s the middle name she and her mother use.

A spokesperson for New York-based RHODE said in a statement that their lawsuit would continue, adding that Friday’s court ruling was simply a decision by the judge not to bar the skincare line from Hailey Bieber to use our brand name during the trial, postponing the decision until we have a chance to gather more evidence.

“We remain confident that we will win at trial. “RHODE” is our name and trademark, we built it, and federal and state laws protect it. We’re asking Hailey to achieve her goals without using the brand name we’ve spent the past nine years building.

In legal papers, RHODE co-founders Purna Khatau and Phoebe Vickers said Hailey, in naming her brand, failed to consider “the fact that two other female entrepreneurs have been using the RHODE brand for years.”

Hailey was sued by the owners of another brand named RHODE who accused Baldwin's company of trademark infringement

Hailey was sued by the owners of another brand named RHODE who accused Baldwin’s company of trademark infringement

RHODE co-founders Purna Khatau and Phoebe Vickers said in a June 21 post that if they didn't want to sue Hailey, they

RHODE co-founders Purna Khatau and Phoebe Vickers said in a June 21 post that if they didn’t want to sue Hailey, they “had to do so to protect our business.”

In a June 21 post on the company’s Instagram page, Khatau and Vickers said that if they didn’t want to sue Hailey, they “had to do so to protect our business.”

They continued, “We look up to Hailey. She worked hard and earned the ability to create her own skincare line. We don’t want to sue Hailey; we want to celebrate her. As women entrepreneurs, we Wish her much success. Hailey could choose any brand for her skin care line. We only have the brand name “RHODE” we built.

“That’s why we didn’t sell her our brand when she asked us four years ago, and why we’re now asking her to rebrand her skincare line. Its use of our brand harms our business, our employees, our customers and our partners.

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