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Kylie Jenner is certainly no stranger to backlash – but she decided to respond to a message calling her over footage of her in a cosmetics lab.
In a TikTok vlog of the experience, Kylie says, “We’re in Milan for 24 hours visiting all the makeup factories to check out the upcoming Kylie Cosmetics releases.”
On her own Instagram, Kylie shared a series of photos of herself with the caption, “In the lab creating new magic for you guys 💕 better than ever.”
However, the posts quickly drew criticism as people noted that Kylie wasn’t wearing any PPE beyond a lab coat:
One person to call Kylie was Emmy-winning makeup artist Kevin James Bennet. In a post on his own page, he wrote in the caption, “Kylie tricks her followers into thinking she’s making cosmetics. And I’d like to know what ignorant manufacturer (in Italy) let her stage this shoot. photo in their lab and at the manufacturing site – without following proper sanitation protocols.”
“Friends, this is not how we create cosmetics and distort the way our industry works. Credible manufacturers follow STRICT sanitation protocols to protect you,” he continued, before adding the hashtag “ShameOnYou”.
It looks like this particular message happened to Kylie, as she personally replied. “Kevin – this photo was not taken in a manufacturing facility,” she wrote.
“I would never circumvent health protocols and no other celebrity or beauty brand owner would either. It’s completely unacceptable, I agree.”
“This is a small personal space creating my own fun samples and taking photos for content, away from mass production. No one is putting customers at risk! Shame on you Kevin for spreading false information! !!!” she says.
However, Kevin wasn’t a fan of Kylie’s response: “So you were standing on a platform looking into an expensive blending kettle that had processed at least 50 liters of a foundation product (the product still covering mixing palettes) with no PPE or your hair tied back, wearing a lab coat @weareregi? But this isn’t a cosmetics factory? This is personal space?
“@kyliejenner, shame on me? NO, shame on you or whoever handles your social media for trying to make everyone think I’m solely to blame. Just take responsibility for your mistake and move on,” he wrote in a follow-up comment.