Retail | Luxury comes to Royalmount

Royalmount pays for luxury. Louis Vuitton, Gucci, Tiffany & Co. and RH are among the major brands that will take up residence in the future shopping center in the spring of 2024, Andrew Lutfy, chairman and CEO of Carbonleo, which is developing the project, is expected to announce Wednesday. located in Mont-Royal, at the corner of highways 15 and 40.

Posted at 5:00 am

Nathaëlle Morissette

Nathaëlle Morissette
Press

Despite the prevailing climate of economic uncertainty, Mr. Lutfy stands his ground and signs off: the luxury market really has its place in the metropolis. “I had the same question in 2018 and 2019, right before we opened the Four Seasons and Holt Renfrew,” he said in an interview with Press. I know my city. Yes, there is a market. »

Mr. Lutfy was behind the plan to open a luxury Four Seasons hotel in downtown Montreal in 2019. The facility provides direct access to the Holt Renfrew Ogilvy store. Royalmount benefits from a total budget of $7 billion.

Furthermore, according to the entrepreneur, 85% of the luxury goods that Montrealers buy are purchased outside the metropolis. “It means it’s a Montrealer who goes to New York, Toronto, Paris, London, who buys a nice bag or another product and who brings it back,” he illustrates, noting that there is also a lot of online shopping.


PHOTO PROVIDED BY CARBONLEO

Andrew Lutfy, President and CEO of Carbonleo

There are huge economic leaks that we will restore here in Quebec.

Andrew Lutfy, President and CEO of Carbonleo

After several months of negotiations, the luxury address will settle on the corner of highways 15 and 40. Louis Vuitton, known mainly for its handbags, will open a 9,150-square-foot store. RH, an American high-end furniture company, will set up its 45,600-square-foot flagship store there, its first in Montreal. This will be joined by Gucci, Tiffany & Co., Sandro and Maje. All these stores, which were among the first to settle in this shopping center, will welcome their customers from spring 2024.


IMAGE PROVIDED BY CARBONLEO

Illustration of the Royalmount project

“Some of these brands have no knowledge of Montreal, so it took a lot longer [avant d’avoir des confirmations] “Big boss Carbonlea admits. “They wondered why they never settled in Montreal. Some of them were never satisfied with the premises and the offer, he says. Some of these big luxury brands would never set up shop on rue Sainte-Catherine. Going to South Shore or North Shore was also out of the question. »

“We always said it would be a big project. We announce names that are world leaders. We honor our promise,” proudly asserts Mr. Lutfy, whose project has been the subject of strong criticism.

Andrew Lutfy also ensures that Royalmount is within reach of all budgets. “There will also be a much more affordable offer. There will be a nice mix of local and international. »

However, more details about the future tenants were not possible. More names will be revealed over the coming months. Royalmount will host a total of 170 shops and around 60 restaurants. A linear park with a length of 3 km will also be created here. Offices and theaters will eventually be part of the decor.

As for the construction of apartments and housing, the issue is still not resolved. “To date, we have no residential zones. Residential is in the plans, but we have work to do to get the zoning. »

However, shortly after his election in 2021, new Mount Royal Mayor Peter Malouf made it clear that he opposed the residential component of the project. From the beginning, Royalmount was not united. The lack of measures to alleviate traffic congestion and neighborhood disruption, which has been picked up by management at Dollarama, whose warehouses and distribution center are located nearby, have been among criticisms of the project in recent years.

Traffic jam

At a time when all eyes are on the congestion problems caused mainly by the partial closure of the Louis-Hippolyte-La Fontaine tunnel or other road works, Andrew Lutfy, whose project will be located in an already very busy area of ​​the highway, reminds us that he has “no control above traffic’.

He also says he is sure to see a large number of visitors who take public transport there. The developers decided to build a footbridge between the De la Savane metro station and the shopping centre.

“Traffic has always been here. Nothing will change, he says. We don’t see any impact on our project. Royalmount can also act as a retention tank. At rush hour, if you’re stuck in traffic, you can always go to Royalmount, have coffee, dinner, shop. Maybe that’s a bit far-fetched… One thing’s for sure, I don’t drive traffic. »

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