Twitter Account Certification | The subscription will cost $8 per month

(San Francisco) Elon Musk, Twitter’s new owner, has begun the transformation of the social network at a rapid pace, tweeting tidbits and jokes as the departures of high-ranking officials become clearer.

Posted at 2:44 p.m
Updated at 8:22 p.m.

Julie JAMMOT
French media agency

On Tuesday, it unveiled its first big project: an $8-a-month subscription for users who want to have their account certified as authentic.

“The current system of lords and peasants, with those who have the blue tick and those who don’t, is rubbish. Power to the people! Blue for $8 a month,” said the Tesla and SpaceX chief, who acquired Twitter on Thursday.

The new CEO wants to merge Twitter Blue — a $5-a-month subscription to paid features — and the ability to have your identity verified and certified.

Currently, only certain profiles can request this authenticity token, including governments, companies, media, political, cultural or sports figures, etc.

Subscribers will have additional benefits: their tweets will be shown preferentially, they will be able to post longer videos, they will be exposed to “half advertising” and they will have access to free articles on “ready to work” news sites. ” said Elon Musk.

The new offering should help the platform fight fake accounts and diversify its revenue streams. Its business model is 90% dependent on advertising.

“Let Them Go To Hell”

But the very idea of ​​having to pay to certify your account has drawn a lot of criticism.

“If everyone buys a verification badge, there will be a problem with the credibility of the information,” wrote Pranay Pathole, a fan of the multi-billionaire, on Twitter.

“Appealing to Twitter users to make more money may be the right strategy, but verification is not paid for,” commented Insider Intelligence analyst Jasmine Enberg.

“Certification is to ensure the authenticity of accounts and conversations on the platform, it is not a premium tool,” she added.

The world’s richest man has reiterated since the start of this tumultuous acquisition that he wants to strengthen free speech in this “public square” that is essential to democracy, and that profitability is not his priority.

But since Thursday, he has been trying to calm worried advertisers.

General Motors announced on Friday that it is temporarily removing its ads from Twitter. The World Federation of Advertisers (WFA) in turn reminded that it is important for brands to remove “toxic content”.

According to the specialized website The Verge, Elon Musk first considered increasing the price of a monthly subscription to $20.

“Twenty dollars a month to keep my blue badge?” Fuck them, they should pay me instead. If it’s set, I’m out,” bestselling author Stephen King tweeted Monday.

Elon Musk, who renamed himself “Twitter Hotline Operator” in his account bio, responded by suggesting eight dollars.

“Farce and Shame”

According to staff, the engineers in question are expected to work tirelessly to rework the subscription until November 7 and have been informed that their jobs are at risk.

And according to Bloomberg, some employees no longer have access to content moderation tools used to penalize users who spread false information or hate speech.

Twitter did not respond to AFP’s requests.

A whimsical entrepreneur took control of an influential social network and called on Tesla engineers to help him.

He fired the board as well as several executives without official confirmation.

Vijaya Gadde, head of legal affairs, and Jay Sullivan, head of product, have removed all mention of Twitter from their profiles. The account of Nick Caldwell, head of engineering, refers to a “former Twitter executive”.

“The ongoing dismissal process is a farce and a disgrace. Tesla followers make decisions about people they know nothing about except the number of lines of code they’ve produced. This is complete nonsense,” Taylor Leese, the director of engineering who claims he was fired, tweeted on Sunday.

Sarah Personette, chief operating officer in charge of advertiser relations, announced her resignation, as did Dalana Brand, who handled diversity within the California group.

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